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The brand also faced criticism for its hypersexual advertisements, particularly a ‘back to school’ campaign featuring a young model in white knickers bending over in a pleated skirt, inviting comparisons to ‘upskirt’ photos and raising questions about the sexualisation of school-aged girls.Īddressing the brand’s relaunch, Sabina Weber said: ‘It was a bit nerve wracking to relaunch a brand as prominent as American Apparel with all of its history. He was allegedly well known for walking through the American Apparel factors wearing only his underpants.Īmerican Apparel board members also alleged that Charney retained graphic pictures of himself having sex with employees on the company’s computers.Īllegations against Dov Charney led to some consumers boycotting the company entirely. In 2011, five former employees filed lawsuits against him. Previous CEO Charney was accused of masturbating in front of a young female journalist among other complaints of sexual harassment and impropriety. In April, the retailer relaunched under new ownership following allegations of sexual misconduct that characterised the Dov Charney era. It’s a positive move, but American Apparel is still emerging from a dark period in the company’s history. ‘We hope that people will take the time to see the videos that were created around each of these models and hear their stories via our blog.’ Sabina Weber, Director of Brand Marketing, told .uk: ‘Our Pride campaign was lovingly crafted by the LGBTQ+ members of the American Apparel marketing team and it was important for us to create a set of progressive tees and send a powerful message by hiring and compensating LGBTQ+ models (real people found via our open model call).